Technology is a continuous change

posted Oct 24, 2017, 11:57 AM by Look for More Information   [ updated Oct 24, 2017, 12:47 PM ]

Anyone who uses any type of technology knows that to stay current, technology options must be updated constantly providing new features and efficiency updates.

At Pacific Coast Warehouse, we have decided to integrate into a new Warehouse Management System that will provide our team and our customers with additional features and a more efficient process for operations.

In January of 2018, we will be implementing Zethcon’s Synapse WMS into the PCWC operations.  The combination of advanced capabilities and a hosted platform demonstrates PCWC’s commitment to reinvesting in our business for the benefit of current and future customers.  In the world of the cloud, this approach enhances our business continuity plan and allows us to manage updates to the WMS and keep our IT resources focused on servicing our customers.

“I am very familiar with the Synapse system and what it can provide to both our operation and to our customers.  We are most excited about the advanced fulfillment capabilities and the labor saving features such as task interleaving and two-step moves”   ---  Jim Emmerling, President


After reviewing several WMS options, the PCWC team determined to move over to the Zethcon product for several reasons: 

1)    Broadest functionality that meets the PCWC needs and the needs of our customers

2)    Zethcon implementations have a diverse grouping of customer requirements which we felt would accommodate the PCW client base.

3)    Personal experience with the Zethcon team has found them to be highly professional, knowledgeable and reliable.

 Our operational teams are working closely with the Zethcon team in identifying and developing a plan of action for a seamless transition.  We are excited about our technology direction and believe this change will continue to build our capabilities, streamline our operational processes and ultimately provide an enhancement to our customer experience.


Southern California . . . the ideal supply chain hub

posted Aug 24, 2017, 10:09 AM by Look for More Information

Southern California has proven to be one of the top (if not the top) distribution hubs for North America.  As speed to market plays a significant role in our supply chain world, this market is ideal in reaching vast populations. 

The proximity to 3 major harbors and ports, Port of Los Angeles, Port of Long Beach and Port of San Diego, allows many shippers to import and export their goods to Asian countries and beyond.  The major export destinations include Mexico, Canada, China, Japan and Hong Kong. The ports represent a major economic engine for the state and the nation.  Over 40% of imports enter the country through the California ports and over 30% of the nation’s exports depart through them.  The warm weather climate also brings an advantage with all year productivity where many other hub locations don’t enjoy.   The ports handled 598.3 million tons of freight valued at $1.7 trillion throughout the region in 2015.  This is a daily average of 1.6 million tons!  But access to ocean transportation isn’t the only advantage that the Southern California market brings to shippers, it’s the close proximity to all major interstates, airports and rail systems.


The Inland Empire is a region in Southern California that covers more than 27,000 square miles of Riverside and San Bernardino Counties.  Originally a major center of agriculture this sub section of Southern California is now a mix of suburban and rural areas specializing in distribution, tourism, industrial and commercial development and civic organizations.  The economy is this area is one of the largest and fastest-growing in the nation boasting the 13th largest metropolitan market.

This logistics-friendly area was among 25 nationwide warehousing industries reviewed by The Boyd Co. Inc., a site selection firm.  By looking at a myriad of factors, the Inland Empire was concluded to be one of the top 10 places to be the most cost-effective to work in.  The area is at a crossroads of freeways, has an airport nearby and includes both hubs for UPS and FedEx.

The Inland Empire continues to lead the nation in industrial activity.  Large retail giants like Wal-Mart and now Amazon have entered the market in recent years and has resulted in a growth in the big box warehouse and the e-commerce market.  The E-commerce market growth is responsible for 40% of all new transaction as stated in the First Quarter 2017 Market Report for the Industrial Inland Empire market.

The Inland Empire in total represents almost 8000 building with over 500 million square feet.  The need for quality buildings with higher ceiling clearance, expanded truck lots, energy efficient light, modern fire suppression systems and functional office layouts are all in demand.

The coast continues to be expensive and migration into the Inland Empire region is expected to increase.

Pacific Coast Warehouse who has been in the southern California market since 1927, has strategically located their facilities in the heart of the Inland Empire.  Our facilities in Ontario and Chino provide over 600,000 square feet to companies who require quality locations in the market.  >>>  For more information on PCW in the California market

Business Reviews are critical in the 3PL-Customer Relationship

posted Aug 8, 2017, 6:33 AM by Look for More Information   [ updated Aug 16, 2017, 1:12 PM ]

Communication is critical in building trust in relationships.  Each person brings their own past experiences, history and expectations into it.  Plus people communicate differently – some are better at it than others.  This is why it is critical that Business Reviews are scheduled and performed between Third Party Logistics providers and their customers.  Because communication either makes or breaks a relationship.  When you’re in the trenches working each day, sometimes shortcuts are established, and in many cases, our communication style can be brief and about as clear as mud!

To build that true partnership between 3PL’s and their customers, clear communication is necessary to build trust and a bond that establishes that both organizations are on the same page, understanding the expectations and needs to execute on the perfect order.

Business Reviews allow you to optimize your relationship by establishing short and long-term goals.  The most effective reviews should include 1) reviewing the recent past, 2) evaluating the present and 3) preparing for the future.  This structure allows data to be presented, benchmarking to be established and open conversations to anticipated challenges and opportunities.

However, while the structure of the Business Review is essential for both parties to prepare in advance, it will never be successful without some key communication tips:


We want so much to be heard that we don’t spend time listening.  Make sure that both parties have time to speak.  During meetings it’s easy to want to keep things moving but sometimes we miss out on some of the deeper discussions that need to be said and to be heard.  Make sure you don’t get caught up in the moment talking about your point.  Make sure you HEAR what the other party is saying.  Reflect on their comments by restating or rephrasing what they just said.  Don’t be condescending about it but it helps by slowing your mind down and really hearing what is being said.


We communicate a variety of ways.  Nonverbal communication through body language, voice tone and inflection and eye contact can tell you things that may not be coming out of their mouths.  This takes time and patience but is necessary if you want to really engage in deeper conversations.

·      Folded arms --- are they feeling defensive or closed off?

·      Louder and aggressive tone – is the conversation escalating or becoming emotionally involved?  Take a step back to make sure you’re hearing.

·      Are they focused on other things (their computer, perhaps?) – are they disinterested in what you’re saying?

·      Lack of eye contact – is this a difficult conversation that they are having and there is some discomfort?


It’s difficult to be vulnerable and authentic.  However, being transparent in your conversations allows you to have good and open communication.  Honesty can set you up for some disappointment but can also allow the full potential of the relationship to be possible.  Being REAL in your communication allows you to understand what is important to others and allows them a window to what is important to you.


With so many demands of our time, it’s easy to get disrupted with emails and phone calls.  However, this dedicated time together allows you to concentrate fully on the here and now.  It’s an investment in the future of your relationship.  Stay focused.

You can also get sidetracked in conversations.  You start with a topic that is on target and the next thing you know you’re talking about everything from your vacation trip to the new grandbaby!  While those conversations are needed and necessary in building the relationship, there is a time and place.  Our scheduled Review time is specific so it’s important to stay focused on the topic at hand and don’t veer off in a direction that eats up time and doesn’t allow you to talk to the points of the meeting agenda.

Building relationships can be rewarding with clear communication.  Business Reviews are specific times in your relationship to “regroup” per se.  Use those times effectively and efficiently and you will see the trust between both parties continue to build and flourish.  Pacific Coast Warehouse believes in authentic communication with their customers.  By LISTENING, by COLLABORATING and by EXECUTING they have been able to sustain a business in an ever-changing environment for 90 years!  This powerful combination gives PCW customers a competitive advantage.


Collaboration = Successful Partnership

posted Jul 5, 2017, 2:19 PM by Look for More Information   [ updated Jul 5, 2017, 2:21 PM ]

The whole idea of partnership has been out there for a long time.  The role of the third party logistics provider has moved from “vendor” to “partner” where both organizations are working together to accomplish shared goals by sharing information and learnings.  But that just doesn’t happen.  As with a Team, both organizations must build a collaborative environment that has defined a common purpose and goal and ultimately produces results.  If you’ve ever contributed to a team environment, you know this isn’t always an easy process. 

 At PCWC, we understand this and are driven to make our collaborative relationships with our customers successful.  Here are the steps we take to accomplish that:

CLARITY:  We ensure we understand the common purpose and the expected outcome that our customers require.  When we know what our goals are we can prioritize our actions and express our commitment.  If both organizations are going in different directions and are not on the same page, we’ve opened the relationship to be full of conflict and adversity.

TRUST:  Trust takes a long time to establish but immediately, we at PCWC, encourage honesty in our discussions.  But words can be useless without the actions to substantiate it.  In other words, we want to “walk the talk” where we are performing actions that we claim.  Over time, this approach will establish a trust in the relationship between both organizations.

COMMUNICATION:  So many mishaps occur over communication . . . usually a lack thereof.  We want to err on the side of over communicating.  Our approach is to discuss verbally either in person or by phone and recap in writing.  We believe this is a more successful approach than relying on long and involved emails.  We take responsibility for listening AND being heard.  This direction allows us to clear up any misunderstandings and reinforces an authentic relationship with our customers.

DIVERSITY:  What is great about working with many customers is we learn different approaches by different individuals.  We have learned to appreciate the diversity of ideas and perspectives.  These differences are embraced with an open mind.  At PCWC, we are in a position to take advantage of these differences to embark on new approaches and ideas within the business.  This keeps us abreast of industry changes.

CHANGE:  As we always say, Change is the only constant in our business.  We embrace change and are nimble in the way we do business.  We know we must adapt and try to anticipate what will be needed in the business to accommodate a competitive advantage for our customer.  While we have tried and true approaches that we use, we still are able to recognize and reinforce new ideas.

FOCUS:  It is easy to get caught up in the daily challenges and lose focus on where we need to be.  With regular business reviews with our customers, we are able to ensure vigilant focus on their objectives.  We reinforce these objectives with internal team meetings, celebrations of “wins” and praise for both results and teamwork.  On the other side of that coin, when service doesn’t go exactly as planned, we use these situations as teaching and learning moments to help the PCWC team grow.

These key 6 points are the foundation of building strong relationships and a collaborative environment that fosters a successful partnership. 


PCWC Celebrates National Administrative Professionals Day!

posted May 2, 2017, 7:37 AM by Connie Anderson

National Administrative Professionals’ Day, also known as Secretaries Day or Admin Day,  is observed on the Wednesday of the last full week in April of each year.  It is a day to recognize the work of secretaries, administrative assistants, receptionists and other administrative support professionals.  

This year on Wednesday, April 26, PCWC honors the Customer Care team and other administrative positions for their contributions to the organization.  We couldn't service our customers they way we do without them!  They are the heart of the organization!  A big THANK YOU to this team in Ontario and Chino.


Press Release: Pacific Coast Warehouse appoints new President

posted Jan 26, 2017, 11:05 AM by Connie Anderson   [ updated Feb 23, 2017, 8:59 AM ]

Pacific Coast Warehouse appoints new President

Ontario, CA - Pacific Coast Warehouse Company announces that Jim Emmerling has joined the PCW team to further the growth of the PCW organization and brand.  Jim comes with a vast wealth of experience in the 3PL industry, having spent the last 12 years in executive positions with Weber Logistics and Aspen Logistics.  In both organizations, Jim was instrumental in the company operations, customer relationships and the corporate strategy of growth.

After an extensive search and specific candidate qualifications, the PCW organization selected Jim as the visionary executive to take the company and its employees to the next level.

Marcia Alphson, Owner, said, “Jim’s experience, industry expertise and commitment to excellence makes him a key addition to the PCW family.  We believe that he will bring new ideas to the business and a solution-oriented approach to our customers.  With the increasing demand from customers, Jim will lead our team to exceptional service, sustained quality and cohesive relationships.  We are excited to see where Jim takes us”.

About Pacific Coast Warehouse Company

PCW is a third party logistics company in southern California which offers customers a range of logistics services in warehousing, transportation and value added services.  With a mission to meet or exceed customer requirements in on time, complete and damage free supply chains services, PCW is positioned to be a “partner of choice” to its customers.  Its core beliefs of Stewardship, Unity, Betterment and Authenticity are the cornerstone values to its operational approach of the PCW WAY.


Pacific Coast Warehouse to Open New Facility in Chino, California

posted Jun 29, 2015, 12:33 PM by David Strawn   [ updated Jan 26, 2017, 11:37 AM by Connie Anderson ]

JLL completes new 181,891 SF lease for third-party logistics firm

CHINO, Calif., June 26, 2015 — Pacific Coast Warehouse, one of California's premier third-party logistics firm, has signed a new lease for the entire 181,891-square-foot building located at 15989 Cypress Avenue in Chino, California.  Pacific Coast Warehouse occupies the building as a chemical warehouse and distribution facility for its growing customer base that desire hazmat storage for their flammables, oxidizers, corrosives, etc.  The distribution center has several multi temperature zones including frozen, refrigerated, air conditioned and ambient storage rooms. 

JLL Los Angeles’ Tim O'Rourke and Barry Hill represented Pacific Coast Warehouse in the lease. The landlord, The Carson Companies, was represented by Chuck Belden at Cushman & Wakefield.
 After a comprehensive market analysis, Pacific Coast Warehouse chose this building because of the outstanding location within the West Inland Empire and the existing infrastructure and equipment that was included as part of the long term lease transaction," said O'Rourke.  "Despite the extremely active Inland Empire industrial  market, we were able to negotiate favorable terms for this premier building.

About PCW:

Pacific Coast Warehouse Company dates back more than 87 years and has clearly become one of the finest 3rd party distribution organizations in the Western United States by operating as an extension of their customer 
 and focusing on service.  Pacific Coast Warehouse Company is a privately-owned company who understands that quality service, flexibility, technology, and value added services are required for effective supply chain management.   Pacific Coast Warehouse Company currently operates 1,000,000 square feet of space in Southern and Northern California. Pacific Coast Warehouse has numerous electronics, retail, clothing, and food/beverage customers (FDA & ASI licensed).  PCW is ABC licensed to store beer, wine & spirits.  PCW’s separate stand-alone DC handles chemical and HazMat materials.  

For more information about Pacific Coast Warehouse Co., visit or email us at:

About JLL 

JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. A Fortune 500 company with annual fee revenue of $4.7 billion and gross revenue of $5.4 billion, JLL has more than 230 corporate offices, operates in 80 countries and has a global workforce of approximately 58,000.  On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3.4 billion square feet, or  316 million square meters, and completed $118 billion in sales, acquisitions and finance transactions in 2014. Its investment management business, LaSalle Investment Management, has $55.3 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further 

information, visit

Contact: David Ebeling 
Phone: +1 949 861 8351 

Pacific Coast Warehouse Company New Chemical DC

posted Jun 18, 2015, 11:06 AM by David Strawn   [ updated Jan 26, 2017, 11:19 AM by Connie Anderson ]

CHINO, CALIF., June 1, 2015 — Pacific Coast Warehouse Company expanded into 190,000-square-foot Distribution Center located at 15989 Cypress Avenue in Chino, Calif. Pacific Coast Warehouse occupies the entire building.

Jones Lang LaSalle’s Southern California Industrial Tenant Representation Team of Executive Vice President Tim O’Rourke and Senior Vice President Barry Hill represented Pacific Coast Warehouse in the transaction.  

Pacific Coast Warehouse Company dates back more than 87 years and has clearly become one of the finest 3rd party distribution organizations in the Western United States by operating as an extension of their customer and focusing on service.  Pacific Coast Warehouse Company is a privately-owned company who understands that quality service, flexibility, technology, and value added services are required for effective supply chain management.  Pacific Coast Warehouse Company currently operates 1,000,000 square feet of space in Southern and Northern California.

15989 Cypress Ave

PCW Expands Transportation Services

posted Apr 1, 2014, 10:43 AM by Michael Waring   [ updated Jan 26, 2017, 11:50 AM by Connie Anderson ]

ONTARIO, CALIF., April 1, 2014 — Pacific Coast Warehouse Company, often referred to as PCW or PCWC, is proud to announce expansion of their Transportation Services.  

PCW has expanded relationships with several carrier partners this month nationwide.  Additionally, PCW has increased their transportation services to include:
  • Full Truckload
  • LTL Transportation Consolidation Program
  • In-house Drayage Services (origin & destination)
  • Freight Consolidation
  • Just-In-Time Distribution
  • Direct Store Delivery (DSD)
  • Claims Management
  • Fully Integrated transportation Management Solutions (TMS)
  • Flatbed, box truck, full trailer, refrigerated, & temp. controlled
  • Intermodal
  • Retail Chain Programs
  • Logistic Programs & Product Roll-outs
  • Expedited sourcing solutions (Air/Ground)
  • Domestic (all 50 states) & International (Canada & Mexico) Solutions
  • White glove approached handling

Michael Waring, Vice President of  PCW stated, “Expansion of our transportation services will further diversify the services our company provides.  Doing so will further strengthen the relationship we have with our customers who are in need of both transportation and warehousing services.  Providing additional services will help our customers succeed financially and increase the value we deliver as a 3PL provider in their supply-chain.”

About PCW:

Pacific Coast Warehouse is a third party logistics provider based in California and has over 70,000 food grade rack and bulk pallet storage positions in Southern and Northern California markets. As a unique 3rd party service provider, PCWC extends a complete line of Warehousing, Value Added Services including Fulfillment including Pick/Pack operations, and a Transportation department offering all levels of service (drayage, intermodal, full truckload, flatbed, LTL).   
Pacific Coast Warehouse has numerous electronics, retail, clothing, and food/beverage customers (FDA & ASI licensed).  PCW is ABC licensed to store beer, wine & spirits.  PCW’s separate stand-alone DC handles chemical and HazMat materials.  PCW’s Transportation Services provides many of their customers’ drayage, LTL and outbound transportation needs flawlessly and economically. 

For more information about Pacific Coast Warehouse Co., visit or email us at:

PCW Expands Marketing Partnership with Inbound Logistics Magazine

posted Feb 25, 2014, 2:36 PM by Michael Waring   [ updated Jan 26, 2017, 11:47 AM by Connie Anderson ]

ONTARIO, CALIF., February 25, 2014 — Pacific Coast Warehouse Company, often referred to as PCW or PCWC, is proud to announce a marketing expansion with Inbound Logistics Magazine.
Inbound Logistics ( the latest news about warehousing, logistics, supply chain management, transportation, logistics IT, 3PLs, cargo, freight and shipping.  Every month, this free magazine brings the freshest ideas in sourcing, logistics and transportation to business professionals in both Online and print formats.

 PCW’s initial one-page ad ( in Inbound Logistics’ January 2014 issue, “163 Ways to Supercharge your Supply Chain”.  Additionally, PCW’s company profile is published in the “2014 Logistics Planner Special Issue” and online ( ).

Jim Marcoly, President of PCW stated, “Expanding our marketing presence and visibility is a key initiative for our company.  Teaming up with Inbound Logistics is one of many avenues we will pursue.  PCW will continue to strategically partner with industry leaders to maintain long-term sustainable growth.”

About PCW:

Pacific Coast Warehouse is a third party logistics provider based in California and has over 70,000 food grade rack and bulk pallet storage positions in Southern and Northern California markets. As a unique 3rd party service provider, PCWC extends a complete line of WarehousingValue Added Services including Fulfillment including Pick/Pack operations, and a Transportation department offering all levels of service (drayage, intermodal, full truckload, flatbed, LTL).   


Pacific Coast Warehouse has numerous electronics, retail, clothing, and food/beverage customers (FDA & ASI licensed).  PCW is ABC licensed to store beer, wine & spirits.  PCW’s separate stand-alone DC handles chemical and HazMat materials.  PCW’s Transportation Services provides many of their customers’ drayage, LTL and outbound transportation needs flawlessly and economically.  

For more information about Pacific Coast Warehouse Co., visit

1-10 of 26