4 Reasons to Outsource Transportation

posted Jan 15, 2018, 6:09 AM by Look for More Information

It can be a hard decision to decide to outsource any of your logistic services.  In this day of thinning resources and time being a valuable commodity that you never have enough of, many are looking to the economic value of outsourcing.

It’s a big step but to continue growing, it is a step worth taking.  Outsourcing is not a new concept.  Many organizations have allowed others to provide services that are not their core competencies.

Pacific Coast Warehouse Company believes that we can provide you 4 benefits to outsourcing your transportation needs:

 1.     Expertise:  PCWC understands the market, the carrier and our clients.  The combination of these three allow us to create the best customer experience as we eagerly manage your shipments, timely and efficiently.

2.     Cost Effectiveness and Efficiency:  We have determined best fit carriers and have negotiated rates that are fair and competitive in the southern California market.  PCWC ensures that our clients to not have to go through the hassle of establishing local transportation relationships, outlining expectations, determining pricing needs or tracking performance.  We do that for you.  We know you – We understand what your expectations are.

3.     Flexibility:  Your business may have seasonal volume fluctuations.  PCWC can be flexible in your transport needs, we have built a network of options that allows volumes to never have capacity issues.  As your volumes build, our network usage scales up. 

4.     Time Savings:  Outsourcing can not only save you money but it can save you valuable time.  Allowing PCWC to handle the transportation services give you and your team more time to handle what is really important to your organization. 

Keep in mind, just because you outsource doesn’t mean that you lose control.  Now, you manage the process through performance-related metrics and analytics and don’t have to handle the mundane daily tasks that can eat up so much time.

Look to Pacific Coast Warehouse for your transportation needs in Southern California!


We do our part in the Transportation Chain of Responsibility

posted Dec 27, 2017, 9:04 AM by Look for More Information   [ updated Dec 27, 2017, 9:05 AM ]

Trucking safety on the highways is an important issue in the United States.  Over 70% of all freight is carried on a truck in the U.S. and this industry employs more than 3.5 million drivers.  While trucking accidents are a low percentage, the impact can be overwhelmingly destructive.

Through the years the trucking industry continues to implement programs and regulations intended to improve overall public safety.   Carrier’s safety ratings, BASICs scores, Hours of Service and other processes all help consumers educate themselves on which carriers are following industry standards and guidelines.

At PCWC, we take safety seriously whether in the warehouse or on a truck.  So, while we don’t own transportation assets we use carriers and our clients use carriers.  We don’t just simply hire a carrier.  We believe it is our responsibility to choose carriers whose policies and values comply with safety regulations in the industry.

As we go through the vetting process of carriers that represent the same philosophy as PCWC, we have 5 elements in safety we review.

1.     Safety ratings

2.     EPA Smartway rating

3.     Safety as a Core value

4.     Culture of Prevention

5.     Employee Empowerment

Pacific Coast Warehouse not only wants to serve our clients as expected but also in a safe and responsible way.  Partner with PCWC – we move product to market better!

Gift of Quality Service

posted Dec 19, 2017, 9:31 AM by Connie Anderson

Service excellence is hard to pin down since many perceive it in different ways.  However, a study (named SERVQUAL) by Zeithami, Parasuraman and Berry found that there were 5 areas that customers used in evaluating service which seem pretty spot on.  

As you see in the graph from the study, not all areas are equal.  But at Pacific Coast Warehouse, each of these areas touch on our PCW WAY quality process and are core to our organization.  This study just supports what we do and believe in but more importantly, how we approach our business and quality service offering.  We offer the gift of quality service to our customers outlined in these elements.

TANGIBLES – This area looks to the appearance of physical facilities, equipment, and personnel.  Overall everything a customer can see. 

PCW has robust processes that ensure that not only are first impressions impressive, but second, third and ongoing impressions too.  If you see a clean facility and people take pride in their environment, then more than likely, they will take pride in everything they do to serve their customers.

RELIABILITY – Ability to perform the promised service dependably and accurately.

Many just want their 3PL provider to do what they say they are going to do.  That’s really not asking too much.  Pacific Coast does not provide empty promises.  We know that reliability over time results in trust.  If the relationship does not have trust, then there will be problems.  We not only want to perform accurately but meet the expectations of our customers.  We can only do that with repetitive and dependable results.

RESPONSIVENESS – Willingness to help customers and provide prompt service.

Today with the age of technology, it is not only necessary but expected to quickly react to inquiries and requests.  Customer Care is one of our top priorities.  Our Customer is important and information is timely.  Communicating constantly with our customers occurs in our service department.  We know that information must be up to date with quick responsiveness.

ASSURANCE – Knowledge and courtesy of employees and their ability to convey trust and confidence.

Pacific Coast Warehouse are the logistics experts.  We engage with our employees in not only functional training but in customer service.  We entitle them to make decisions and use their knowledge to determine the best approach.  We want our customers to know that not only does the senior management team have expertise but that is driven to all areas of the business.  Creating this depth of experts brings value to our customers and flexibility in the process. 

 EMPATHY – Caring, individualized attention the organization provides its customers.

We want passionate employees.  Passion for serving.  We want each customer to feel special and cared for.  This can’t be done with employees who don’t enjoy what they are doing.  Our Business Reviews with our customers include specific people that are involved in our customer’s business.  We want our customer to know the people that work on their business.  Having transparency in our relationships will help us understand the expectations and ongoing needs.

In this end of year season of peace on earth and goodwill towards others, PCW offers the gift of quality service.

·      Clean and compliant facilities where your inventories are being handled,

·      ease of mind with reliable services so you can enjoy your holiday,

·      personalized caring service from a PCW team that knows what is expected, and

·      responsive communication so you know that your customer is being served.


Pacific Coast Warehouse Roadmap to the Best Solution

posted Nov 30, 2017, 11:06 AM by Connie Anderson   [ updated Dec 1, 2017, 12:22 AM ]

Not all roads lead to the perfect solution.  At PCWC, we intentionally have not invested in transportation assets so that we can work with carrier partners and give our customers the best option for their shipments.   We don’t want to dilute that solution by encouraging an asset solution if it’s not the best option.   If it’s small parcel, LTL or Truckload, we work to give our customers the solution that fits their needs.

Our transportation service model is to have strong relationships with various carriers who have the same business and culture of service as Pacific Coast Warehouse.  With our customers’ interests in the forefront, we negotiate for fair and marketable freight rates, but more importantly, ensure a dependable and reliable delivery model.

We take on the responsibility of coordinating with the local carriers for pickup and delivery to meet your customers requirements so that this takes one item off of your “to do” list.  Managing the process all the way to delivery points gives value to your supply chain with reliable delivery service to your southern California customer.


Map out your transportation solution with Pacific Coast Warehouse.  We move product to market better!

Technology is a continuous change

posted Oct 24, 2017, 11:57 AM by Look for More Information   [ updated Oct 24, 2017, 12:47 PM ]

Anyone who uses any type of technology knows that to stay current, technology options must be updated constantly providing new features and efficiency updates.

At Pacific Coast Warehouse, we have decided to integrate into a new Warehouse Management System that will provide our team and our customers with additional features and a more efficient process for operations.

In January of 2018, we will be implementing Zethcon’s Synapse WMS into the PCWC operations.  The combination of advanced capabilities and a hosted platform demonstrates PCWC’s commitment to reinvesting in our business for the benefit of current and future customers.  In the world of the cloud, this approach enhances our business continuity plan and allows us to manage updates to the WMS and keep our IT resources focused on servicing our customers.

“I am very familiar with the Synapse system and what it can provide to both our operation and to our customers.  We are most excited about the advanced fulfillment capabilities and the labor saving features such as task interleaving and two-step moves”   ---  Jim Emmerling, President


After reviewing several WMS options, the PCWC team determined to move over to the Zethcon product for several reasons: 

1)    Broadest functionality that meets the PCWC needs and the needs of our customers

2)    Zethcon implementations have a diverse grouping of customer requirements which we felt would accommodate the PCW client base.

3)    Personal experience with the Zethcon team has found them to be highly professional, knowledgeable and reliable.

 Our operational teams are working closely with the Zethcon team in identifying and developing a plan of action for a seamless transition.  We are excited about our technology direction and believe this change will continue to build our capabilities, streamline our operational processes and ultimately provide an enhancement to our customer experience.


Southern California . . . the ideal supply chain hub

posted Aug 24, 2017, 10:09 AM by Look for More Information

Southern California has proven to be one of the top (if not the top) distribution hubs for North America.  As speed to market plays a significant role in our supply chain world, this market is ideal in reaching vast populations. 

The proximity to 3 major harbors and ports, Port of Los Angeles, Port of Long Beach and Port of San Diego, allows many shippers to import and export their goods to Asian countries and beyond.  The major export destinations include Mexico, Canada, China, Japan and Hong Kong. The ports represent a major economic engine for the state and the nation.  Over 40% of imports enter the country through the California ports and over 30% of the nation’s exports depart through them.  The warm weather climate also brings an advantage with all year productivity where many other hub locations don’t enjoy.   The ports handled 598.3 million tons of freight valued at $1.7 trillion throughout the region in 2015.  This is a daily average of 1.6 million tons!  But access to ocean transportation isn’t the only advantage that the Southern California market brings to shippers, it’s the close proximity to all major interstates, airports and rail systems.


The Inland Empire is a region in Southern California that covers more than 27,000 square miles of Riverside and San Bernardino Counties.  Originally a major center of agriculture this sub section of Southern California is now a mix of suburban and rural areas specializing in distribution, tourism, industrial and commercial development and civic organizations.  The economy is this area is one of the largest and fastest-growing in the nation boasting the 13th largest metropolitan market.

This logistics-friendly area was among 25 nationwide warehousing industries reviewed by The Boyd Co. Inc., a site selection firm.  By looking at a myriad of factors, the Inland Empire was concluded to be one of the top 10 places to be the most cost-effective to work in.  The area is at a crossroads of freeways, has an airport nearby and includes both hubs for UPS and FedEx.

The Inland Empire continues to lead the nation in industrial activity.  Large retail giants like Wal-Mart and now Amazon have entered the market in recent years and has resulted in a growth in the big box warehouse and the e-commerce market.  The E-commerce market growth is responsible for 40% of all new transaction as stated in the First Quarter 2017 Market Report for the Industrial Inland Empire market.

The Inland Empire in total represents almost 8000 building with over 500 million square feet.  The need for quality buildings with higher ceiling clearance, expanded truck lots, energy efficient light, modern fire suppression systems and functional office layouts are all in demand.

The coast continues to be expensive and migration into the Inland Empire region is expected to increase.

Pacific Coast Warehouse who has been in the southern California market since 1927, has strategically located their facilities in the heart of the Inland Empire.  Our facilities in Ontario and Chino provide over 600,000 square feet to companies who require quality locations in the market.  >>>  For more information on PCW in the California market

Business Reviews are critical in the 3PL-Customer Relationship

posted Aug 8, 2017, 6:33 AM by Look for More Information   [ updated Aug 16, 2017, 1:12 PM ]

Communication is critical in building trust in relationships.  Each person brings their own past experiences, history and expectations into it.  Plus people communicate differently – some are better at it than others.  This is why it is critical that Business Reviews are scheduled and performed between Third Party Logistics providers and their customers.  Because communication either makes or breaks a relationship.  When you’re in the trenches working each day, sometimes shortcuts are established, and in many cases, our communication style can be brief and about as clear as mud!

To build that true partnership between 3PL’s and their customers, clear communication is necessary to build trust and a bond that establishes that both organizations are on the same page, understanding the expectations and needs to execute on the perfect order.

Business Reviews allow you to optimize your relationship by establishing short and long-term goals.  The most effective reviews should include 1) reviewing the recent past, 2) evaluating the present and 3) preparing for the future.  This structure allows data to be presented, benchmarking to be established and open conversations to anticipated challenges and opportunities.

However, while the structure of the Business Review is essential for both parties to prepare in advance, it will never be successful without some key communication tips:


We want so much to be heard that we don’t spend time listening.  Make sure that both parties have time to speak.  During meetings it’s easy to want to keep things moving but sometimes we miss out on some of the deeper discussions that need to be said and to be heard.  Make sure you don’t get caught up in the moment talking about your point.  Make sure you HEAR what the other party is saying.  Reflect on their comments by restating or rephrasing what they just said.  Don’t be condescending about it but it helps by slowing your mind down and really hearing what is being said.


We communicate a variety of ways.  Nonverbal communication through body language, voice tone and inflection and eye contact can tell you things that may not be coming out of their mouths.  This takes time and patience but is necessary if you want to really engage in deeper conversations.

·      Folded arms --- are they feeling defensive or closed off?

·      Louder and aggressive tone – is the conversation escalating or becoming emotionally involved?  Take a step back to make sure you’re hearing.

·      Are they focused on other things (their computer, perhaps?) – are they disinterested in what you’re saying?

·      Lack of eye contact – is this a difficult conversation that they are having and there is some discomfort?


It’s difficult to be vulnerable and authentic.  However, being transparent in your conversations allows you to have good and open communication.  Honesty can set you up for some disappointment but can also allow the full potential of the relationship to be possible.  Being REAL in your communication allows you to understand what is important to others and allows them a window to what is important to you.


With so many demands of our time, it’s easy to get disrupted with emails and phone calls.  However, this dedicated time together allows you to concentrate fully on the here and now.  It’s an investment in the future of your relationship.  Stay focused.

You can also get sidetracked in conversations.  You start with a topic that is on target and the next thing you know you’re talking about everything from your vacation trip to the new grandbaby!  While those conversations are needed and necessary in building the relationship, there is a time and place.  Our scheduled Review time is specific so it’s important to stay focused on the topic at hand and don’t veer off in a direction that eats up time and doesn’t allow you to talk to the points of the meeting agenda.

Building relationships can be rewarding with clear communication.  Business Reviews are specific times in your relationship to “regroup” per se.  Use those times effectively and efficiently and you will see the trust between both parties continue to build and flourish.  Pacific Coast Warehouse believes in authentic communication with their customers.  By LISTENING, by COLLABORATING and by EXECUTING they have been able to sustain a business in an ever-changing environment for 90 years!  This powerful combination gives PCW customers a competitive advantage.


Collaboration = Successful Partnership

posted Jul 5, 2017, 2:19 PM by Look for More Information   [ updated Jul 5, 2017, 2:21 PM ]

The whole idea of partnership has been out there for a long time.  The role of the third party logistics provider has moved from “vendor” to “partner” where both organizations are working together to accomplish shared goals by sharing information and learnings.  But that just doesn’t happen.  As with a Team, both organizations must build a collaborative environment that has defined a common purpose and goal and ultimately produces results.  If you’ve ever contributed to a team environment, you know this isn’t always an easy process. 

 At PCWC, we understand this and are driven to make our collaborative relationships with our customers successful.  Here are the steps we take to accomplish that:

CLARITY:  We ensure we understand the common purpose and the expected outcome that our customers require.  When we know what our goals are we can prioritize our actions and express our commitment.  If both organizations are going in different directions and are not on the same page, we’ve opened the relationship to be full of conflict and adversity.

TRUST:  Trust takes a long time to establish but immediately, we at PCWC, encourage honesty in our discussions.  But words can be useless without the actions to substantiate it.  In other words, we want to “walk the talk” where we are performing actions that we claim.  Over time, this approach will establish a trust in the relationship between both organizations.

COMMUNICATION:  So many mishaps occur over communication . . . usually a lack thereof.  We want to err on the side of over communicating.  Our approach is to discuss verbally either in person or by phone and recap in writing.  We believe this is a more successful approach than relying on long and involved emails.  We take responsibility for listening AND being heard.  This direction allows us to clear up any misunderstandings and reinforces an authentic relationship with our customers.

DIVERSITY:  What is great about working with many customers is we learn different approaches by different individuals.  We have learned to appreciate the diversity of ideas and perspectives.  These differences are embraced with an open mind.  At PCWC, we are in a position to take advantage of these differences to embark on new approaches and ideas within the business.  This keeps us abreast of industry changes.

CHANGE:  As we always say, Change is the only constant in our business.  We embrace change and are nimble in the way we do business.  We know we must adapt and try to anticipate what will be needed in the business to accommodate a competitive advantage for our customer.  While we have tried and true approaches that we use, we still are able to recognize and reinforce new ideas.

FOCUS:  It is easy to get caught up in the daily challenges and lose focus on where we need to be.  With regular business reviews with our customers, we are able to ensure vigilant focus on their objectives.  We reinforce these objectives with internal team meetings, celebrations of “wins” and praise for both results and teamwork.  On the other side of that coin, when service doesn’t go exactly as planned, we use these situations as teaching and learning moments to help the PCWC team grow.

These key 6 points are the foundation of building strong relationships and a collaborative environment that fosters a successful partnership. 


PCWC Celebrates National Administrative Professionals Day!

posted May 2, 2017, 7:37 AM by Connie Anderson

National Administrative Professionals’ Day, also known as Secretaries Day or Admin Day,  is observed on the Wednesday of the last full week in April of each year.  It is a day to recognize the work of secretaries, administrative assistants, receptionists and other administrative support professionals.  

This year on Wednesday, April 26, PCWC honors the Customer Care team and other administrative positions for their contributions to the organization.  We couldn't service our customers they way we do without them!  They are the heart of the organization!  A big THANK YOU to this team in Ontario and Chino.


Press Release: Pacific Coast Warehouse appoints new President

posted Jan 26, 2017, 11:05 AM by Connie Anderson   [ updated Feb 23, 2017, 8:59 AM ]

Pacific Coast Warehouse appoints new President

Ontario, CA - Pacific Coast Warehouse Company announces that Jim Emmerling has joined the PCW team to further the growth of the PCW organization and brand.  Jim comes with a vast wealth of experience in the 3PL industry, having spent the last 12 years in executive positions with Weber Logistics and Aspen Logistics.  In both organizations, Jim was instrumental in the company operations, customer relationships and the corporate strategy of growth.

After an extensive search and specific candidate qualifications, the PCW organization selected Jim as the visionary executive to take the company and its employees to the next level.

Marcia Alphson, Owner, said, “Jim’s experience, industry expertise and commitment to excellence makes him a key addition to the PCW family.  We believe that he will bring new ideas to the business and a solution-oriented approach to our customers.  With the increasing demand from customers, Jim will lead our team to exceptional service, sustained quality and cohesive relationships.  We are excited to see where Jim takes us”.

About Pacific Coast Warehouse Company

PCW is a third party logistics company in southern California which offers customers a range of logistics services in warehousing, transportation and value added services.  With a mission to meet or exceed customer requirements in on time, complete and damage free supply chains services, PCW is positioned to be a “partner of choice” to its customers.  Its core beliefs of Stewardship, Unity, Betterment and Authenticity are the cornerstone values to its operational approach of the PCW WAY.


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